About

I’ve been working in journalism and communications for more than 25 years. I started in newspapers, writing for community weeklies, then midsize dailies. I then jumped to magazines and trade press (I can talk for hours about electronic recycling, the best practices of a metal recycling facility and nuclear waste as it relates to America’s current crisis.).

And then it was 2011, when traditional publishing was beginning a downward slide after the recession, and my career took an interesting turn. My magazine closed, and I was at a loss as to what to do next – so I freelanced and connected with a startup that was looking to bring hyperlocal content for newspaper and TV websites – think of it as if the Associated Press, only if it came to Houston and covered only Cypress Springs and Katie and all the other outlying burgs.

But, in media, nothing lasts forever. Today’s byline lines tomorrow’s kitty box and today’s story might be forgotten as soon as it’s over. That job ended and I did a stint in retail before another interesting twist arose in my career – I was hired as the investigative reporter (first ever!) at WKBN in Youngstown. Now, I write, I shoot, I edit, I even produce a bit.

All of this is now going to be listed in a most clinical fashion, my resume.

Amanda Smith-Teutsch

Analytical communications and marketing professional, with an ongoing MBA in Data Analytics and extensive experience in corporate communications, content development, copywriting and editing, project management, and media relations.

Passionate about using advanced analytical tools and methodologies to drive business decisions, optimize marketing strategies, and maximize ROI. Capable of translating complex data sets into actionable insights and leveraging statistical techniques and data visualization to improve decision-making and campaign performance. Known for managing cross-functional teams, overseeing strategic communication initiatives, and conducting in-depth market research and consumer analysis to identify emerging trends, refine brand strategies, and predict future market behavior. Skilled in enhancing corporate messaging through innovative technology solutions and data-driven strategies. Adept at producing engaging and impactful executive communications and corporate videos, delivering high-quality content, and maintaining clarity in corporate policy documentation.

Areas of Expertise

·  Digital & Social Media Marketing

·  Content Development & Copywriting

·  Market Research & Consumer Insights

·  Campaign Management & Execution

·  Public Relations & Media Outreach

 ·  Marketing Strategy & Brand Positioning

·  Digital Analytics & Performance Metrics

·  SEO Optimization & Digital Content Strategy

·  Video Production & Visual Storytelling

·  Marketing Automation & CRM Integration

 ·  Team Training & Leadership

·  Data Visualization & Reporting

·  Event Planning & Promotion

·  Data-Driven Marketing Strategy

·  Data & Marketing Analytics

Professional Experience

Medical Mutual of Ohio, Brooklyn, OH
2023 to 2025

Senior Corporate Communications Specialist

Analyzed and optimized company SharePoint Intranet site to automate features and enhance user experience with a focus on achieving significant time savings across teams. Facilitated the internal production of corporate-wide town halls using existing equipment and technology to minimize outsourcing costs. Managed various projects, including team transitions to cloud environments while developing training sessions and job aids. Created executive communications, including presentations and video projects, ensuring effective corporate messaging strategies. Crafted and revised corporate policy manuals and guides to maintain consistency and clarity.

  • Increased employee engagement by producing corporate videos, independently and collaboratively.
  • Reduced outsourcing costs by $45K by boosting executive message delivery efficiency through in-house production of town halls.
  • Identified time savings of 20 work hours weekly through SharePoint automation improvements.
  • Accelerated corporate video viewership from 10% to 50% within six months, enhancing employee engagement.

WEWS, Cleveland, OH
2019 to 2023

News Videographer, 2022 to 2023

Captured daily news stories through shooting and editing using multiple camera systems, covering breaking news and scheduled events. Interviewed public figures, adapting to both scheduled and spontaneous formats. Managed live broadcasting with microwave and mobile technologies to elevate on-the-go coverage capabilities. Implemented aerial photography through helicopter operations to provide comprehensive visual storytelling. Coordinated with producers and journalists to ensure news packages met broadcast standards.

  • Adopted cutting-edge technologies and techniques to enhance video production quality.
  • Successfully navigated fast-paced environments with innovative solutions for live coverage.
  • Excelled in creating engaging content that captivated audience attention across various platforms.

Assignment Editor, 2019 to 2022

Developed story concepts for broadcast and web platforms with a focus on ensuring timely coverage by dispatching crews to emerging stories and breaking news events. Researched and verified information sources to generate reliable story leads. Identified relevant datasets and generated data-driven narratives to improve reporting. Coordinated and managed daily, monthly, and long-term projects with a focus on meeting editorial staffing requirements. Evaluated and updated databases to reflect ongoing story developments.

  • Nominated for Regional Emmy Award for exemplary coverage of the May 30, 2020 protest and riot.
  • Bolstered depth and quality of news coverage by implementing comprehensive data analytics techniques.
  • Initiated a proactive approach for weekend broadcast preparation that optimized planning processes ahead of event days.

WKBN, Youngstown, OH
2013 to 2019

Investigative Reporter/MMJ

Conducted investigative journalism for WKBN and generated compelling story ideas while maintaining a robust network of sources. Produced and presented news stories daily using latest technology to augment storytelling. Oversaw newsroom operations, including generating assignments and line-producing shows to maintain editorial standards and foster collaboration across departments. Developed expertise in reporting recent trends and understanding FOIA laws to deliver high-quality content to engage viewers.

  • Launched the investigative news brand, integrating data analysis for thorough and insightful reporting.
  • Served as producer and assignment desk manager, showcasing versatility and resourcefulness.
  • Spearheaded newsroom resource management that elevated story generation and productivity.

Journatic News Service, Chicago, IL                                                                         2011 to 2013

Features Department Supervisor

Supervised all operations of departments to deliver deadline-sensitive content efficiently. Managed budget allocations for hourly, salaried, and per-piece employees and oversaw features department with staffing levels from 12 to 25. Facilitated the launch of new products, platforms, and publications by assessing costs, timelines, and resources required for successful implementation.

  • Attained production targets for hyperlocal content across four metro contract areas spanning three states and two countries.
  • Provided strategic leadership and encouraged a team of 25 in remote and in-person settings to achieve set goals.
  • Led all personnel decisions, including hiring, evaluations, assignments, and terminations, while pursuing cost-effective strategies.

Additional Experience:

Reporter at Crain Communications-Waste & Recycling News, Akron, OH
Reporter at Tribune Chronicle, Warren, OH
Reporter at The Herald, Sharon, PA

Education & Credentials

Master of Business Administration (MBA) in Data Analytics, Expected Completion in December 2025
Baldwin Wallace University, Berea, OH

Bachelor of Arts (BA) in Journalism and French, Minor in language studies
Youngstown State University, Youngstown, OH | Selected as a University Scholar, a full scholarship and honors program.

Honors & Awards:

National Leadership Fellow by the Institute of Political Journalism, Fund for American Studies, Washington, DC

Ohio chapters of the Society of Professional Journalists, Excellence in Trade Reporting

Nominated for Regional Emmy – Breaking News